It is described as a "Medium English with no trace of sweetness" yet I found Rovada to be quite sweet in flavor. The initial light is Latakia then the sweetness of the blend starts to grow. Rovada has a nice smokiness from the Latakia and some complexity from the five Virginias they employ to create this blend.
Midway through the bowl I have noticed that Rovada can emit a strong perfumed flavor as if one was smoking tobacco sprayed with Chanel No. 5. This has only happened in a few pipes so the exact cause remains a mystery to me.
Rovada burns rather fast and the bowl always seems to end too soon. It never gets wet or bitter and the room note is pleasant enough for even most non-smokers to enjoy. I smoke this blend regularly and have recommended it to many.