I first tried it with the flakes just folded up and stuffed in the pipe. The result was one of the hottest smokes I've ever had with enough relights to empty 2 lighters (well, not really, but I was relighting every 4 or 5 puffs). I tried again with the flakes completely rubbed and using the Frank method of packing. The smoke was better but still a bit hot and quite a few relights. Eventually I found that what works best for me is to fully rub the flakes out then use the old standard "3 Levels" packing method with extra loose pre-light tamping. The resulting smoke was much cooler and fewer relights. The flavors came through much more and were very satisfying.
Light Flake seems to be good anytime of day or night. It may be a bit too spicy for an "all-day" but I would certainly not rule that out either. The Virginias are primarily Yellow and Brown Virginia and will bite like a rabid cobra if you get it too hot. Sip slowly with care, pack it lightly and rub it out well and you may just find a new favorite.
For some reason, this blend seems to be out of stock at most retailers. I am not sure of the reason yet, but hopefully that will change soon as I would hate to lose this blend so soon after discovering it (as is what happened with Edgeworth Sliced, R.I.P.).